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For established brands ready for their next stage of growth

Scale your Shopify brand without sacrificing profitability.

Senior paid acquisition for established Shopify brands spending $30k+/month on ads. Meta and Google, run by senior operators — not handed off to a junior account manager.

Spending more is easy. Scaling profitably isn't.
Trusted experience across leading e-commerce brands
Juicy CoutureDELSEY ParisAarkeLisa YangBjörk & Berries Juicy CoutureDELSEY ParisAarkeLisa YangBjörk & Berries
$70M+ managed ad spend  ·  20+ markets  ·  Meta + Google
The problem

Your brand doesn't need more ad spend. It needs somewhere profitable to put it.

You've already proven paid acquisition works. The challenge starts when you try to scale — CPAs increase, efficiency declines, creative fatigues. Another 30% in ad spend no longer creates another 30% in profitable growth. That's the problem MK Scale exists to solve.

$30K$50K$100K+

Scale spend. Scale customers. Scale profit.

Results

Built around business outcomes, not Ads Manager screenshots.

Every account we run tells a scaling story — spend, revenue and the return behind it.

E-commerce — Fashion
ROI
7.2 X
Spend$4.3M
Revenue$30.9M
Home & Living — Europe
ROI
5.6 X
Spend$2.8M
Revenue$15.7M
E-commerce — Problem-solving
ROI
4.9 X
Spend$1.9M
Revenue$9.3M
FASHION BRAND — US / EU

Scaling an already-profitable account

$45K $110K/mo
+38%
New customer revenue
±6%
CPA held within range
3.4x
Blended MER
View case study →
HOME & LIVING — EUROPE

Scaling acquisition across 7 markets

€6M €19M/yr
7
Markets scaled
+52%
YoY new customer revenue
4.1x
Blended MER
View case study →
BEAUTY & WELLNESS — NORDICS

Breaking a stalled growth ceiling

$30K $85K/mo
+44%
Profitable revenue growth
2.3x
Spend scaled
3.9x
Blended MER
View case study →
Senior operators

Your growth shouldn't be managed by whoever was available.

When you're spending $30k, $50k or $100k+ every month, small decisions compound quickly. MK Scale is built around experienced paid acquisition operators who understand how to manage and scale established e-commerce brands.

Senior thinking

Strategy and account direction led by experienced operators — not handed off to junior account managers.

Commercial accountability

We care about what happens in Shopify, not just what Meta or Google attributes to itself.

Proactive execution

We don't wait for the weekly meeting to tell you performance started declining three days ago. Budget allocation, testing and account decisions happen continuously, in real time, by the people accountable for them.

Comparison

Built differently from the traditional agency model.

We're not selling cheaper execution. We're selling better decision-making around significant advertising spend.

Traditional agencies

  • Junior account ownership
  • Weekly reporting
  • Reactive optimization
  • Platform ROAS, not business profitability
  • Too many accounts per buyer
  • Generic playbooks

MK Scale

  • Senior operator oversight
  • Continuous performance management
  • Proactive decision-making
  • Business-level profitability
  • Selective client roster
  • Strategy based on your economics
Process

Paid acquisition built to scale.

No 40-page strategy decks and no generic playbooks — a process built around your account's actual economics.

01

Diagnose

Understand the economics, historical performance, tracking, creative and current growth constraints.

02

Build

Create the acquisition strategy, account structure, testing roadmap and measurement required for the next stage.

03

Execute

Continuously manage Meta and Google — budget allocation, testing, analysis and optimization.

04

Scale

When the economics support additional spend, we push. When they don't, we identify what's preventing it.

Scale is earned, not forced.

Beyond the ad account

Sometimes the ad account isn't the problem.

Paid acquisition doesn't operate in isolation. If creative, tracking, your offer, landing pages or another part of the customer journey is preventing us from scaling profitably, we'll identify the bottleneck.

When necessary, we bring in the right expertise to solve it. Our job isn't to make your ad account look good — it's to make acquisition work.

Fit

MK Scale isn't for every Shopify brand.

  • You're an established Shopify brand
  • You're spending $30k+/month on paid acquisition
  • You've proven product-market fit
  • You want to scale beyond your current ceiling
  • You value profitability over vanity metrics
  • You're looking for senior expertise rather than cheap execution
Not a fit

If you're looking for someone to launch your first Meta campaign, we're probably not the right partner. This isn't a launchpad — it's a scaling partner for accounts that already work.

Testimonials

What our clients say.

"[Client quote on scaling spend without losing profitability.]"

Name
Founder · Fashion brand

"[Client quote on senior-operator access and responsiveness.]"

Name
CMO · Home & living brand

"[Client quote on breaking a growth ceiling a previous agency couldn't.]"

Name
Owner · Beauty & wellness brand
Built by operators

Built by operators, not agency salespeople.

Founder photo

MK Scale was created after seeing the same agency problem repeatedly: brands are sold senior expertise during the sales process, then handed to overloaded junior teams once the contract is signed.

MK Scale was built differently — a focused paid acquisition partner for established Shopify brands, where experienced operators remain accountable for strategy, performance and growth.

We work with a limited number of brands at a time, by design.

FAQ

Common questions from Shopify brands.

We're already spending $30k+/month — why isn't spend growth turning into profit growth?

This is the exact problem MK Scale exists to solve. Past a certain spend level, CPAs rise, creative fatigues faster and platform attribution stops reflecting business-level profitability. We diagnose where the ceiling actually sits — account structure, creative, tracking, offer or landing page — before pushing more budget into it.

How is this different from our current agency?

Most agencies sell you a senior strategist in the pitch, then hand your account to a junior account manager once you sign. At MK Scale, the senior operators who diagnose your account remain accountable for running it — continuously, not on a weekly reporting cycle.

Do you only run Meta and Google?

Meta and Google are our core acquisition channels. But paid acquisition doesn't operate in isolation — if creative, tracking, your offer or landing pages are limiting scale, we identify the bottleneck and bring in the right expertise to solve it.

What size brands do you work with?

Established Shopify brands already spending $30k+/month on paid acquisition, with proven product-market fit. If you're launching your first campaign, we're probably not the right partner yet.

Why do you keep a selective client roster?

We take on a limited number of brands at a time so senior operators — not a rotating bench of junior staff — can stay genuinely accountable for account direction and performance.

What happens after we apply?

We review your application against our qualification criteria — spend level, market and current growth constraints — and follow up to schedule a call if it looks like a fit on both sides.

Apply

Ready for your next stage of scale?

If you're spending $30k+/month on paid acquisition and believe there's another level to unlock, we'd like to hear about your brand.

We work with a limited number of brands at a time.

  • Senior operators, not junior account managers
  • Meta + Google as core acquisition channels
  • Built for brands spending $30k+/month
Brands spending under $30k/month are not currently a fit for MK Scale.

Spending more is easy. Scaling profitably isn't.

Senior paid acquisition for established Shopify brands spending $30k+/month on ads.

Apply to work with us